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Glossary

Customer Attrition

What is Customer Attrition?

Customer attrition, customer turn, turnover, or defection - is the result of clients and customers terminating their relationship with a brand. 

No business wants to experience Customer Attrition, but it may not be obvious which customers are likely to leave.

Have no fear. Mall Tech Global utilizes predictive modeling to identify customers that have a high probability of churn, as well as insights on attrition reasons through voice of the customer data.

Armed with this data, companies can reach out to high-risk customers and bring former customers back through personalized win-back campaigns and outreach.

Additional Customer Attrition Resources